How Corrupt A Society Can Become - Free Essay Example

While a typical society is displayed and is seen as good for almost all the characters presented, moral corruption is a common problem throughout the play. A Dolls House, written by Henrik Ibsen, displays a middle-class family with high stature is seen being torn down by other characterrs motives to help their own situation. Throughout the play, the theme of moral corruption is displayed through Norars attempt to flirt with Dr. Rank to get a favor, Dr. Rankrs attempts to confess his love to Nora and take his friends wife, Krogstadrs use of blackmail against Nora, Torvaldrs image of the poor and willing to fire people based off of their class, and Mrs. Linders way of swaying Krogstad to stop blackmailing Nora. At the beginning of the play, an old decision of Norars comes back to haunt her when a coworker of Torvald presents himself as the man who lent her a loan when Torvald was ill. The loaner named Krogstad decides to blackmail to keep his job because Nora forged her fatherrs signature to send Torvald to Italy. After failing to convince Torvald to not fire Krogstad and after Dr. Rank confesses his love for Nora when she wants to ask him a favor, Torvald finds out about the contract. Torvald is furious with Nora but, Mrs. Linde agrees to be with Krogstad as long as he forgives the blackmailing and sends the contract to Torvald. After Torvald rips up the contract and tries to act as nothing happened again, Nora decides that she can no longer be with Torvald as he had been treating her like a doll and they have never been in love. After Torvald pleads in many ways in which they can live together, she decides to leave him and the kids and go out into the world on her own. Behind ev ery personrs actions throughout the play is corruption to get what they want and the corruption is thoroughly displayed. Moral corruption is a constant theme throughout the scene with Nora and Dr. Rank. One of the first ways a character displays moral corruption is through Nora flirting with Dr. Rank. Nora hopes that she can receive a favor from Dr. Rank, one of Torvaldrs coworkers and superiors, to keep Krogstad at the bank so he wont tell Torvald about her forgery. Her talking to him leads to them flirting with one another and Nora hopes to use this to get a favor. Nora says, Just look at these! Flesh colored. Arent they lovely? It is so dark here now, but tomorrow No, no, no! You must only look at the feet. Oh well, you may have leave to look at the legs too. (39). Nora flashes corruption by showing off her stocking, something which was very untraditional of her to do to her husbandrs friend in the time period, so she can eventually ask him for the favor she so desperately needs. Soon after this talk, Dr. Rank shows corruption through the confession of his love for Nora, his best frie nds wife. Right as Nora is about to ask the request Dr. Rank states, I was determined you should know it before I went away, and there will never be a better opportunity than this. Now you know it, Nora. And now you know, too, that you could trust me as you could trust no one else. (40). Dr. rank displays his corruption through the display of his love for Nora and showing that she should trust him more than her husband. Nora soon takes away the favor she wished to ask and sends him home after both of them have displayed their motives for what they want. While not only this scene shows how Nora and Torvald are corrupt, Krogstad, Torvald, and Mrs. Linde all show examples of their true moral corruption. During the play, all characters show signs of willing to do whatever it takes to get what they want. One prime example and the main one in the play is Krogstadrs use of blackmail to keep his job. He goes to Nora at the beginning of the play and tries to get her to convince Torvald to keep him employed. Krogstad says, Listen to me, Mrs. Helmer. If necessary, I am prepared to fight for my small post at the bank as if I were fighting for my life. (21) Krogstad does anything no matter whether it is morally right or wrong to keep his job such as using blackmail on Nora. Torvald also displays his corruption through his reasoning for firing Krogstad. While Torvald even admits he could maybe overlook his moral failings and that he even knows he is a hard worker, he believes he cant have him at the bank due to his informal tone with Torvald at the office. (35) Torvaldrs ridiculous reasoning for firing Torvald stems to him wanting to have a better experience work exemplifies his cor ruption even though he can forgive the corruption of Krogstad. Lastly, Mrs. Linde shows her corruptness, while in good intention, to be with Krogstad to remove the burden from Nora. Mrs. Linde agrees to live with Krogstad as the two used to love together. However, once both of them agree to the terms of her staying, Mrs. Linde decides to send the letter later because she believes that Nora and Torvald need to be apart. Mrs. Linde explains, Helmer must know about it. This unhappy secret must be disclosed; they must have a complete understanding between them, which is impossible with all the concealment and falsehood going on. (54). Mrs. Linde originally goes against her original plan to get the letter stopped in time but shows her being immoral through letting the letter go because she believes that it is best they know. Her assumption that she knows best, while it does work out, shows that she went behind her friends back and shows Mrs. Lindes own motives. Throughout the play, each character exemplifies the common theme of moral corruptio n through their actions. While Henrik Ibsen draws the scene originally of this family living together in harmony, all the characters show their true colors of corruptness. Even though Krogstads use of blackmail is the most obvious showing of moral corruption, all of the characterrs deep down will do whatever they view is best for themselves. Ibsen not only shows how corrupt a society can become, but he also displays an ending in which people can break away from all of that and start again.

Comparing Gandhi To 5 Other Greatest Leaders - Free Essay Example

I will be comparing some of the known Greatest Leaders with Gandhi today the 5 leaders I will be using today is Adolf Hitler, Martin Luther King JR, Genghis Khan, Harriet Tubman, and Cesar Chavez although these leaders all did something different they still have something that makes them the same and thats how they all wanted to change something they didnt believe was right. I will be comparing Gandhi and Hitler where I live hitler is considered a bad person and what he did was wrong and Gandhi is known as one of the most peaceful person why didnt use violence to fight back some differences they had was that in Gandhis eyes everyone was the same while in Hitlers he only saw perfection in blond hair and blue eyes. Hitler grow up poor as a child while Gandhi grow up slightly in the middle class so their social standards slightly different. Even though they were different they also had some similarities like both having been in the military and growing up very religious they were born with the power to give great speeches to influencing people to follow them which is what   got them loads of followers and helped them stand thier ground to get to thier goal. One thing Gandhi liked to do was march to protest it was also what Martin Luther King JR did Gandhi was one of the people to inspire Martin Luther King JR in a way they were very similar then they were different they both believed it wasnt right to use violence to get your message across instead they used different methods like strikes and protest are just marching to get there points across this not violence also had to do with how religious they were growing up, they wanted to make a civil rights movement. The only difference they had was that Gandhi traveled the world to hold protest for other people who needed help with their rights and freedom but overall Gandhi and Martin Luther King had the same ideal plan then any of the other leaders Im going to compare Gandhi to. Gandhi was never one to use violence to get his way unlike Genghis Khan who made people terrified of him because of his killing methods that were straight Torturing they, had different religions which may be why Khan was more forceful than Gandhi. They both gave people a choice to follow them of course if they choose not to follow Khan they would have got killed so he had a lot of followers out of fear they still gave you the right to pick what you wanted theirs not very much to compare similar with them. Gandhi never hide his work he always did it in the open unlike Harriet Tubman who had to stay hidden to help people because in her time she would of died for her crimes. Harriet Tubman was never very religious like Gandhi and she used different ways to save her people it was never the same train or place twice she had to be very careful unlike Gandhi who could just go out in the open to do his protest but he wasnt breaking laws either. They both believed in civil rights and were activist. Even though Gandhi was ruled by Britain they werent really enslaved almost like Cesar Chavez but he had to work multiple hours to stay in his house and didnt have a lot of freedom. Even though they were both treated wrong by white people they never used violence to get their point across they held protest instead they also both fought for civil rights and were activist. A couple facts I found interesting how they all had something in coming since they all had different time zones kinda. Gandhi and MLK had a lot of similar things they did even though they had different cultures and goals Hitler was born in Austria but moved to Germany One of Gandhis nickname was Bapu They all in a way achieved their goals These are my comparisons to the 5 Greatest Leaders of all Time Adolf Hitler, Martin Luther King JR, Genghis Mahatma Gandhi, Khan, Harriet Tubman, and Cesar Chavez

The Impact Of Media On Child Abuse - 759 Words

As discussed previously, a lot of attention is put on the perpetrator instead of the victim. For example, in a study by Cheit (2003) newspaper coverage was also analyzed. The study focused on examining those who were charged with child molestation and received newspaper coverage and then further examining the nature of that coverage. With a sample size of 192 defendants, Cheit (2003) found that while 56.1% of the defendants were not mentioned in the newspaper at all while 28.8% of the defendants received news coverage. Those defendants that received media attention were only due to the fact that their crimes were considered extremely monstrous and unusual that resulted in the crime being â€Å"newsworthy.† (Cheit, Ross E.; 2003). It is clear to see that the media picks certain child abuse cases to discuss because some cases are more heinous than others which will ultimately receive more public out cry and cause more moral panic resulting in more headlines of news corporation s. It seems to be more about the money and views then addressing the important issues at hand. The media sensationalizes child abuse rather than the consequences of the crime on the victim. The media adores some cases of child abuse due to the reality that striking elements can generate stories that draw great media attention. Humans are drawn to the most atrocious crimes but rarely put in any effort to solve them. Cheit (2003), Dorfman (2011), and Wilczynski Sinclair (1999) also all found that the pressShow MoreRelatedAnalysis Of Barbara Nelson s Book Making An Issue Of Child Abuse Political Agenda Setting For Social Problems Essay1556 Words   |  7 PagesMaking an Issue of Child Abuse Political Agenda Setting for Social Problems, the author broke down the history of child abuse policy ensuring to depict the way in which this social issue became an agenda setting topic, how the media contributed to this issues grand impact on society and how the government made way and gave thi s issue the focus it needed. Throughout the book we learned about many important programs and policies that were set forth to help children facing child abuse. An important associationRead More Child Abuse and Neglect Essay1480 Words   |  6 PagesWhen thinking about statistics on child abuse, it’s very helpful to know that the idea of â€Å"child abuse† is very controversial. Recently, in particular homes and cultures, child abuse has come to be seen as a major social problem and a main cause of many people’s suffering and personal problems. Some believe that we are beginning to face the true prevalence and significance of child abuse. There is more to child abuse than just the physical scars; children are affected socially, mentally, and emotionallyRead MoreFamily Violence : A Serious Social Problem Essay1575 Words   |  7 Pagesfamilies around the world. It is defined by the University of Michigan as situation that occurs â€Å"when a person uses physica l violence, coercion, threats, intimidation, isolation, stalking, emotional abuse, sexual abuse or economic abuse to control another partner in a relationship† (â€Å"Understanding Abuse†). This includes any kind of behaviour that might make the other person feel scared, threatened and fearful for their safety. 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Nowadays, there are few families that we still consider traditional. This concept is outdated and offensive to Americans who don t have a traditional family. The US media needs to redefine the definition of the traditional American family. Divorced and remarried parents, extended familiesRead MoreMedia Influence On The Media993 Words   |  4 Pagesmeans group of people are following same rule of the community. When science is the innovation of different tools which are known as technology. And media is the one of the powerful tool of this world, they can do anything. Media is the way to translate different news, videos, music over the people. I think media influence the most about the sexuality. Media influence me by showing different sexual stories in the newspaper, by posting videos and picture on the website, and by watching different sexualRead MoreThe Issue Of Chil d Abuse1392 Words   |  6 Pagesget a better view as to how they may feel. If they are voting are not, they all have the same views, it is never okay to abuse a child in no way. When considering the perspective of one particular ethnicity, it probably be easier to examine the perspective of African Americans. With consideration based upon income, there exist conflicting viewpoints on the topic of child abuse. In the higher income threshold, parents view the institution of corporal or physical punishment as excessive, unnecessaryRead MoreChildren Should Be Secure And Protected From Abuse1252 Words   |  6 Pages Child abuse All these generations, children have been exposed to violence whether it is from family members, friends, peers and even strangers. Every child should never have to experience abuse, whether it’s physically, emotionally, etc. Children should not be exposed to abuse because it can damage their personality, leaving them with scars for the rest of their lives, leading to a bad experience and childhood making lives miserable, it also tends to take away the chances of having a successfulRead MoreChildren Should Be Secure And Protected From Abuse1250 Words   |  5 Pageseven strangers. Every child should never have to experience abuse, whether it’s physically, emotionally, etc. Children should not be exposed to abuse because it can damage their personality, leaving them with scars for the rest of their lives, leading to a bad experience and childhood making lives miserable, it also tends to take away the chances of having a successful future. In addition to how these young teenagers decide to take out these frustrations is huge form of self-abuse. The reasons listedRead MoreChild Abuse Prevention And Treatment Act1017 Words   |  5 Pagesin the news media everyday reporting missing children, sexual abused children or children killed at the hands of the parents. Every parent or caregiver at some point in time get upset, disappointed, or exhausted, but should they result in hurting our children. There are far too many children unprotected in the world today, unexplained and often the intervention too late. Abuse and maltreatment of children have similar faces that may go unknown, silent or unseen. Is child abuse different

Genealogy Basics

Portrayed as Evil was He - 800 Words

Portrayed as Evil was He In the book â€Å"In Cold Blood† we meet Perry Edward Smith one of the men accused of killing the Clutter family. Perry is a unique man for how he see the world and how the world sees him. Although the townspeople and those who had heard of the murder only saw Parry as a murder. There is however one man who sees Perry more than he appeared to be and that man was Truman Capote. Perry had an interesting life from how he was raised, becoming friends with Richard Eugene Hickock, to the murder of the Clutter family, all the way to Capote writing about him and the trail he and Dick must face. It was Capote who brought the idea that Perry was not a bad person persa but rather he made a mistake that has caused him to spend†¦show more content†¦Perry was no monster but the victim of some and the witness of true monsters. Perry would meet Richard (best known as Dick to most who knew him) while spending time in the Kansas State Prison, in Lansing Kansas. The two had created a bond that would only bring Perry’s worst out. While in prison Dick told Perry of a Family who had 10,000 dollars in a safe. When asked where he had heard this dick replied his former cellmate, Floyd Wells, who had worked as a farm hand for the family. It was After Dick was released in 1959 that the two decided to rob the Clutter family. When the two went the Clutter’s home and Ransacked the home they discovered there was no safe and no money. It was after the money was not found the killings began. Perry would say Dick had killed the two women yet, he would not sign his confession. The reason for this was that Perry had felt some sort of greiff for Dick’s Mother who he described as â€Å"a real sweet person.† However Perry would later say â€Å"I didn’t want to harm the man. I thought he was a very nice gentleman. Soft-spoken† about Mr. Clutter (Perry, pg. 244). These statements show Perry was not a bad person nor a psychopath for he felt remorse and was also trying to protect a man he thought was his friend. Though Perry may have been involved it is clear that Dick was the real leader in this, for Perry did not go to the farm without Dick, he wait for his leaders release. Not only did he wait for his release it was Dick who wouldShow MoreRelatedBook Report On The Japanese Tales 1508 Words   |  7 PagesIn the Japanese Tales, translated by Royall Tyler, the observation that snakes function as agents of karma is valid. In order to teach this Buddhist theme, snakes can be portrayed with a broad range of abilities and personalities to maintain a system of cosmic justice. Consequently, the imagery of snakes is seen as complex and paradoxical from tale to tale through their ways of delivering justices. 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Essay Trinculo in The Tempest by William Shakespeare

Trinculo in The Tempest by William Shakespeare In William Shakespeares The Tempest, Trinculo is a minor comic character whose main ambition is to align himself with whomever is the perceived leader in any situation he finds himself in. He is an intrinsically sociable person, and he gains whatever social rank he can through positioning himself in accordance with those around him, but never seeks to be the leader. In this way, he is the perfect jester, always seeking to stand by the kings side. The trio of Trinculo, Stephano, and Caliban is formed in Act II, scene ii, when first Trinculo, and then Stephano, make their first appearances in the play. When Trinculo comes onstage in line 19, he believes he is†¦show more content†¦However, Trinculos confidence in his position with Stephano is shattered in the trios next scene in Act III, scene ii. Here we see a reversal in the relationship as Caliban works to usurp Trinculos position with Stephano. A power struggle between Caliban and Trinculo evolves comically, with Caliban temporarily achieving the top position next to Stephano, symbolized first by Stephano warning Trinculo to run into no further danger. Interrupt the monster one word further and, by this hand, Ill turn my mercy out odoors and make a stockfish of thee (II.ii.59-61), and then by his beating him when Stephano mistakenly believes Trinculo called him a liar. At this point in the play, Trinculo shows a rare moment of independence and courage when he fights back, telling Stephano, I did not give the lie. Out o your wits and hearing too? / A pox o your bottle! This can sack and drinking do. / A murrain on your monster, and the devil take your fingers! (III.ii.67-69) But Trinculos spurt of independence is short-lived, because Stephano restores the promise of fellowship by saying, Monster, I will kill this man. His daughter and I will be king and queen – save Our Graces! – and Trinculo and thyself shall be viceroys. Dost thou like the plot, Trinculo? (III.ii.94-96) Trinculo eagerly falls back intoShow MoreRelated Essay on the Roles of Trinculo and Stephano in The Tempest863 Words   |  4 PagesThe Roles of Trinculo and Stephano in The Tempest      Ã‚  Ã‚   Trinculo and Stephano have two major roles in The Tempest - comic relief and the theme of exploration. Because of this double nature to their characters, they are more important than they initially appear.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Tempest is a comedy. The play may not seem to fit into the category of comedy as it exists today; but in the 17th century comedy was very different. Certainly, The Tempest would never be confused with a modernRead MoreThe Elizabethan Era1595 Words   |  6 PagesElizabethan Era, theater was being taken to new heights and the unexpected was taking place frequently. Queen Elizabeth had a love for the arts, especially theater written by Shakespeare. 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Through notable characterization, Shakespeare is able to convey key concepts regarding the idea of power versus ambition. Specifically, the role that ambition and the moderation of ones ambition play in the effectiveness of control

Strategic Management Assignment free essay sample

Sabah International Dynamic Management (SIDMA) College is a private higher learning institution offering more than twelve academic programs from various faculties such as the Faculty of Education and Social Sciences (FESS), Faculty of Business Administration (FBA) and the Faculty of Hospitality and Tourism Management (FHTM). The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centres in East Malaysia running UNITAR and several of its own academic programs. First established in Sarawak in 1998, the college, formerly known as Institut Pengurusan Dinamik Seminar (IPDS) extended its operation to the land below the wind or Sabah in 2002. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 square feet and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 square feet City Campus at Bundusan Commercial Centre. Aimed at achieving its mission of producing a knowledgeable, skilful and competitive individual, the college is committed to equip its students with quality knowledge and skills through the provision of excellent learning facilities and educational support services. Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Vision and Mission Vision Sabah International Dynamic Management College (SIDMA COLLEGE) aims to become a leading and recognized private educational institution in providing quality education and training towards producing knowledgeable, skillful, and competitive individuals who contribute to personal and societal wellbeing. Mission Sabah International Dynamic Management College (SIDMA COLLEGE), mission is to equip students with quality knowledge and skills that meet their personal growth needs and the expectations of chosen profession and industry through the provision of excellent learning opportunities and educational support services. Key people in the business Dr. Morni is Board Chairmain of SIDMA COLLEGE SABAH and SARAWAK. He was born in Miri in 1956. His education spans several schools in Sarawak and culminated in St. Joseph Secondary School, Kuching, where he completed Form Five in 1973 and on to KolejTunTuanku Haji Bujang in Miri for the Form Six Upper in 1975. Dr. Morni has a Chartered Institute of Transport (CIT) qualification as well as the Advanced Diploma in Transport Studies from the University of London. He went on to Scotland to do the MBA from Stirling University. His last achievement is by completing his Ph. D in Entrepreneurship from Stirling University, Scotland in 1990. He now runs his own private institution of higher learning, SIDMA College, which has two branches, one in Kuching andother in Kota Kinabalu, both in East Malaysia. This institute runs degree programmed for UniversitiTun Abdul Razak, UNITAR. He is married and has 5 children. Nature of Business SIDMA College consists of four different universities which operate under one management. SIDMACollege primary business circling around educations aspect which they delivery knowledge to the student that need it. They mission was to find profit as a second priority where they put student achievement as their importance aim. Target Market Youngster that want to continue their studying, especially expiration students SPM and STPM level. Besides that, SIDMA College also a place for continued a study among the employed. For example is teacher. External factors affect the business 1. Economic Factors Economic factors have direct impact on the potential attractiveness of various business ventures. For example is, SIDMA COLLEGE SABAH student were get financial assistance such as PTPTN Education Loan. PTPTN is a special board established under the auspice of the Ministry of Education with the objective of offering educational loans to all eligible Malaysian students pursuing tertiary studies from selected institutions of higher learning in the country. UniversitiTun Abdul Razak has been included in the list and the facility is meant for both Bumiputra and non-bumiputra students. All undergraduate students of UniversitiTun Abdul Razak are eligible to apply for this loan. Although there is a small fee charged on the principal amount, the loan is repayable over twenty years upon graduation and employment of the students. Second is, Sponsorship. Sponsorship is Apart from the various loans available, there are several state agencies that offer direct sponsorships to students from the respective states, including the various State Education Foundations (YayasanPendidikanNegeri). 2. Technological Factors Technology is a business enabler that has revolutionary impact on the actual conduct of business. It contributes to achieving desired business productivity and efficiency. The Internet serves as a good example; what used to be impossibility in instantaneous global communication has become a cold reality and an urgent necessity for every business in order to succeed. Another good example of enabling technology application in SIDMA COLLEGE refers to the advancements in superconductivity systems, which increase the power of electrical products by lowering resistance to current. These improvements revolutionize business operations, especially in transportation, utility, healthcare, electrical, and computer industries. 3. Competitive Factors An equally important part of external assessment is identifying rival firms and ascertaining their strengths, weaknesses, capabilities, opportunities, threats, objectives, and strategies. Good competitive intelligence in business. Weaknesses of competitors can signify external opportunities, while major competitive strengths can mean key external threats. The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors; the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centre in East Malaysia running UNITAR and several of its own academic programs. 4. Social Factors The social component of strategic analysis related to assessing the social, cultural, demographic, and environmental profiles of addressable markets. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 sqft and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 City Campus at Bundusan Commercial Centre. The position next to the main road of Bundusan s easier to public to find this college Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Political Factors The complexity of todays political landscape is exactly the reason why strategists now spend more time anticipating and influencing public policy actions. SIDMA COLLEGE make sure that they have more time meeting government officials, attending government-sponsored conferences, rendering public speeches, issuing press releases, and becoming visible in trade groups, industry associations, and other congregations where updated political developments can be learned. Summary of external analysis findings in an appropriate: Key external factors Opportunity Weight Ranting Weight Score Have direct impact on the potential attractiveness of various business ventures 0. 08 3 0. 24 Achieved desired business productivity and efficiency 0. 10 2 0. 20 Create relationship with government official 0. 11 2 0. 22 Provide various of activity provide by University Tunku Abdul Razak 0. 09 1 0. 09 Learning other social, cultural, and demographic 0. 12 4 0. 48 Key external factor Threats Weight Ranting Weighted Score Pay back loan to the PTPTN 0. 15 4 0. 6 Outlet campus have pretty much independence with main campus of University Tunku Abdul Razak 0. 12 3 0. 36 The technology not really advance 0. 13 3 0. 39 There are so many competitive with other University 0. 10 3 0. 3 Total 1. 00 2. 88 INTERNAL FACTORS OF SIDMA COLLEGE. Internal factor can be defined as the inner strengths and weaknesses that an organization exhibits. Internal factors can strongly affect how well a company meets its objectives, and they might be seen as strengths if they have a favorable impact on a business, but as weaknesses if they have a deleterious effect on the organization. 1. Management Since SIDMA College is a not government organization, the management are choose by interviewing by the HRM Department and mostly the employees come from other district of sabah and west Malaysia state. The number of employees at the SIDMA College is a total of 35. This amount is equal to educational organizations that operate in rural areas. Segregation of duties is accordance with sub-units facilitates the organization to operate properly. Most workers in this organization have the education background of diploma, degree and master programs. 2. Location SIDMA College is located about 7 minutes from Donggongon town and about 15 minutes from Kota Kinabalu, SIDMA College City Campus in Bundusan Commercial Centre is easily accessible within the vicinity of the Beverly Hills Commercial centre, a strategically located campus with close proximity to book shops, food outlets, bank, budget hotel, supermarket and the residential area with easily available hostel accommodation for students. 3. Finance/Accounting Since SIDMA College is not a government organization, the financial are control by the financial department which under Pn. RukidahRuddin the head of department of finance and it is classified for us to do the analysis but using observation method, we noticed that the organization is fully used the financial given such as by having sufficient working capital. 4. Structure (Operation) Organizational structure in SIDMA College is categorize into several units departments such as Financial Department, Academic Department, Human Resources Department, IT Department Media, Resources Centers and Property Admin Department . This plan is a strategic management tool that has been developed by management itself so that the organization can perform well in their work environment. 5. Management Information System The MIS unit in the SIDMA College is not really good than the others university but the effect is big in this College because the use of technology for the organizational to operate easily such as communication and internet. The main purpose of MIS in the organization is to improve performance by improving the quality of managerial decisions and thus the organization fully uses MIS to make a decision. The using of system like UNICE, it’s really helps students to communicate directly to the course leader and to the other classmate in order to reduce time spend. Summary of internal analysis findings in an appropriate: Key internal factors Strength Weight Ranting Weight Score All employees have a good education background 0. 10 1 0. 10 Organizational structure is divided into smaller units to facilitate the business proses 0. 12 3 0. 36 Multi-racial culture and religion at workplace 0. 13 2 0. 39 Management are well trained and develop 0. 15 1 0. 15 Key internal factor Weakness Weight Ranting Weighted Score SIDMA is still indevelopment process 0. 14 4 0. 56 Location of organizations still not very well known 0. 12 3 0. 36 Still not enough facilities in the building 0. 10 4 0. 40 Financial is controlled by themselves, not enough support in financial 0. 14 2 0. 28 Total 1. 00 2. 60 CONCLUSION. In conclusion, Sabah International Dynamic Management (SIDMA) College shows excellent initiatives in order to carry out its’ mission to produce a knowledgeable, skillful and competitive individual as aforementioned. This is to make sure that SIDMA College is par with the other college which offers the same courses. Aiming to equip its students with quality knowledge and skills through the delivery of excellent learning facilities and educational support services, SIDMA College shows great strategic management which focus on strategic consistency between the organization and its environment. Moreover, provision of excellent facilities will ensure SIDMA College to be one of the promising colleges chosen by most youngsters to be their platform especially those who want to further their study. Nurturing its students with quality knowledge, communication skills as well as soft skills that meet the student’s personal growth needs will ensure its students to be ready to face the real job world. Nowadays, the real world it’s a very challenging working place so it’s a job well done by SIDMA College’s management who sees that it’s a must to prepare the youngsters with good quality knowledge and identify the true purpose of this organization and the plans and actions need to be taken in order to achieve its’ mission. Thus, this set of managerial decisions and actions had determined the long term performance of SIDMA College and continue to provide learning opportunities to youngsters. Apart from that, SIDMA College also showed a good strategy evaluation and choice where it scan and highlight all relevant aspects that affect its ‘organization whether it is external or sector-based. For example, upgrading it’s’ facilities for better performance and conducive learning environment to ensure its students receive all the decent quality of information during lecture. Strategic implementation such as great organizing by choosing a suitable geographical structure also allows SIDMA College to be one of the best colleges in Sabah. Providing its students with financial assistance and sponsorship which is one of the benefits offer by SIDMA College which give great opportunities especially students who have financial difficulty. Last but not least, systematic strategic management of SIDMA College has made this college standing par with other colleges and in the near future, SIDMA College might expand abroad and provide more learning opportunities to the youngsters out there. Thus, SIDMA College needs to have a strategy on how it expects to outperform its competitors by upgrading the current facilities and marketing strategy. SUGGESTION. Build Franchise in State Joint Venture With Government Key factor Weight AS TAS AS TAS Opportunities 1. Have direct impact on the potential attractiveness of various business ventures. 2. Achieved desired business productivity and efficiency. 3. Create relationship with government official. 4. Provide several of activity provide by university Tunku Abdul Razak. 5. Learning other social, cultural, and demographic. Threat 1. Pay back loan to the PTPTN. Outlet campus has pretty much independent with main campus of university Tunku Abdul Razak. 3. The technology not really advances. 4. There are so many competitive with other university. Total Strength 1. All employees have a good education background. 2. Organizational structure is divided into smaller units of facilities the business process. 3. Multi-racial culture and religion at workplace. 4. Management are well trained and develop. Weakness 1. Sidma is still in development process. 2. Location of organization still not very famous. 3. Still mot enough facilities in the building. This is because the strategy used now is not quite effective because almost all management issue need to be informed to the main campus. Therefore, with the brand new franchise that being made here, the management will run smoothly and more reliable. We hope that this strategy confluence of organizations is likely to compete with other not only IPTS but also IPTA like UMS. We are hoping that our specific objectives can be used by the SIDMA College. The objective of this strategy is accordance with the vision and mission studies of SIDMA College. The use of a new strategy to improve management development is the best strategy for an organization like SIDMA College in the mature stage. This strategy can be applied by the cooperation with the government to give full support on approval to the main campus to build their own franchise in Sabah. Officers, staff and lecture also students should work together on improving the management of existing and they have to make quality improvement and educational services in producing more quality graduated student rather than quantity of graduated of student. ACTION PLAN. Our marketing strategies are preparing action plans for all media advertisement and road shows. For example is through print media, through technology like radio and television and internet, flyer and through phone advertising. 1. Print Media Certain forms of print media allow for a high level of target marketing. Magazines, for example, tend to be highly specialized, so ads can be developed to appeal to a specific readership. For example, target market is parent. It to attract parent so that they can pursue their children to continue their study here. In additional, through these methods it is the lowest cost depends the other advertisement. 2. Technology a) Radio Many are posting advertisements thru the radio because of its multiple benefits in terms of effectiveness, coverage, and cost. There are several forms of mass media that people use as their avenue in promoting this campus. And so if you would care to analyze, advertisements as well as radio shows are very much appreciated in far flung areas. That is why our marketing team would really take time and invest on putting up advertisements thru radio. Aside from those logical reasons why people patronize radio and the shows transmitted thru it, there are also benefits from using radio advertisements. Plus, it can be repeated over and over again in an evenly manner throughout the day but still it’s only for a lower cost comparable to television and newspaper ads. Radio advertising is also beneficial to the campus because whatever it is that is heard by an individual thru the radio may be easily transmitted or shared to other people who are not necessarily listening to the radio at that moment. That way, ideas from the radio may be passed on faster by mouth, given only one person among a line of people has listened to the advertisement. b) Television Market Coverage and Cost Effectiveness: Almost everyone watches television once in a while. This is why television makes it possible to reach a large audience. Captivity and Attention: Viewers that are watching their favorite programs are usually exposed to thousands of advertisements a year. TV advertisements have a tremendous effect on consumers just by repetition and exposure of catchy jingles and slogans. Creativity and Impact: One of the biggest advantages of using television as a media is the fact that it provides one with the opportunity for presenting the advertising message. This media vehicle is ideal when you need to demonstrate your product or service. It offers great flexibility in the fact that you can combine interaction of the sight and sound. c) Internet The internet, which has literally eliminated boundaries for communication has also given birth to a host of businesses. Online advertising is one such example, which makes use of internet to market and promote campus to consumers The Internet facilitates true two-way communication in advertising messages. By placing interactive ads on the Internet, marketers can use surveys, comments and usage statistics to fine-tune their campaigns midstream and maximize their effectiveness. 3. Others Method a) Flyers The purpose of these flyers is to promote the campus and to create image between the people of its existence. They are distributed to different people and to the present clients in order to make them more aware about the campus. They are distributed on the streets, left in postboxes or sent by mail. They hold information about the company, its business, products and services and contact details. b) Phone Advertising through SMS The efficiency and real time tracking of information makes mobile phone marketing much easier than other advertising. It able to reach a much wider audience due to the nature of mobile devices and how people use them. With GPS, location based messaging, device detection and geographic locating on mobile devices, the data gathered can be enormously useful. The user has direct and personalized mobile phone marketing sent to them. This makes their advertising more likely to be effective; being that it is specifically geared towards their searches. RESEARCH METHODLOGY. The chosen method for collecting information on our assignment is interview session where my group had interview Madam Izah Bt. Mulihin (deputy district education officer) at the organization itself in order to found the background of the organization and investigate the external and internal factor that affect the organization. The interview session doesn’t take too much time because the area that we choose is well known to us. Here we attach our evidence on interviewing sessions.