The Impact Of Media On Child Abuse - 759 Words

As discussed previously, a lot of attention is put on the perpetrator instead of the victim. For example, in a study by Cheit (2003) newspaper coverage was also analyzed. The study focused on examining those who were charged with child molestation and received newspaper coverage and then further examining the nature of that coverage. With a sample size of 192 defendants, Cheit (2003) found that while 56.1% of the defendants were not mentioned in the newspaper at all while 28.8% of the defendants received news coverage. Those defendants that received media attention were only due to the fact that their crimes were considered extremely monstrous and unusual that resulted in the crime being â€Å"newsworthy.† (Cheit, Ross E.; 2003). It is clear to see that the media picks certain child abuse cases to discuss because some cases are more heinous than others which will ultimately receive more public out cry and cause more moral panic resulting in more headlines of news corporation s. It seems to be more about the money and views then addressing the important issues at hand. The media sensationalizes child abuse rather than the consequences of the crime on the victim. The media adores some cases of child abuse due to the reality that striking elements can generate stories that draw great media attention. Humans are drawn to the most atrocious crimes but rarely put in any effort to solve them. Cheit (2003), Dorfman (2011), and Wilczynski Sinclair (1999) also all found that the pressShow MoreRelatedAnalysis Of Barbara Nelson s Book Making An Issue Of Child Abuse Political Agenda Setting For Social Problems Essay1556 Words   |  7 PagesMaking an Issue of Child Abuse Political Agenda Setting for Social Problems, the author broke down the history of child abuse policy ensuring to depict the way in which this social issue became an agenda setting topic, how the media contributed to this issues grand impact on society and how the government made way and gave thi s issue the focus it needed. Throughout the book we learned about many important programs and policies that were set forth to help children facing child abuse. An important associationRead More Child Abuse and Neglect Essay1480 Words   |  6 PagesWhen thinking about statistics on child abuse, it’s very helpful to know that the idea of â€Å"child abuse† is very controversial. Recently, in particular homes and cultures, child abuse has come to be seen as a major social problem and a main cause of many people’s suffering and personal problems. Some believe that we are beginning to face the true prevalence and significance of child abuse. There is more to child abuse than just the physical scars; children are affected socially, mentally, and emotionallyRead MoreFamily Violence : A Serious Social Problem Essay1575 Words   |  7 Pagesfamilies around the world. It is defined by the University of Michigan as situation that occurs â€Å"when a person uses physica l violence, coercion, threats, intimidation, isolation, stalking, emotional abuse, sexual abuse or economic abuse to control another partner in a relationship† (â€Å"Understanding Abuse†). This includes any kind of behaviour that might make the other person feel scared, threatened and fearful for their safety. According to Statistics Canada, it was reported that there were 87,820 victimsRead MoreCauses and Effects of Violence in Children Essay1698 Words   |  7 Pagesviolence has a huge overwhelming impact on children’s development, affect emotional growth, cognitive development, physical health, and school performances. This increase in children’s exposure to violence suggests that more children are at risk than what was expected. Has the definition of violence changed or now the society does not consider the impact ferocity has on children? Merriam-Webster defines violence as an â€Å"exertion of physical force so as to injure or abuse [oneself or the other].† ThereRead MoreMedia Changes The World For The Worst1565 Words   |  7 PagesKendall Buchman English 12-2nd Mrs. Wallace February 1st, 2015 US Media Changes the World for the Worst The US media has always depicted a traditional family consisting of a mother, a father, and children. Nowadays, there are few families that we still consider traditional. This concept is outdated and offensive to Americans who don t have a traditional family. The US media needs to redefine the definition of the traditional American family. Divorced and remarried parents, extended familiesRead MoreMedia Influence On The Media993 Words   |  4 Pagesmeans group of people are following same rule of the community. When science is the innovation of different tools which are known as technology. And media is the one of the powerful tool of this world, they can do anything. Media is the way to translate different news, videos, music over the people. I think media influence the most about the sexuality. Media influence me by showing different sexual stories in the newspaper, by posting videos and picture on the website, and by watching different sexualRead MoreThe Issue Of Chil d Abuse1392 Words   |  6 Pagesget a better view as to how they may feel. If they are voting are not, they all have the same views, it is never okay to abuse a child in no way. When considering the perspective of one particular ethnicity, it probably be easier to examine the perspective of African Americans. With consideration based upon income, there exist conflicting viewpoints on the topic of child abuse. In the higher income threshold, parents view the institution of corporal or physical punishment as excessive, unnecessaryRead MoreChildren Should Be Secure And Protected From Abuse1252 Words   |  6 Pages Child abuse All these generations, children have been exposed to violence whether it is from family members, friends, peers and even strangers. Every child should never have to experience abuse, whether it’s physically, emotionally, etc. Children should not be exposed to abuse because it can damage their personality, leaving them with scars for the rest of their lives, leading to a bad experience and childhood making lives miserable, it also tends to take away the chances of having a successfulRead MoreChildren Should Be Secure And Protected From Abuse1250 Words   |  5 Pageseven strangers. Every child should never have to experience abuse, whether it’s physically, emotionally, etc. Children should not be exposed to abuse because it can damage their personality, leaving them with scars for the rest of their lives, leading to a bad experience and childhood making lives miserable, it also tends to take away the chances of having a successful future. In addition to how these young teenagers decide to take out these frustrations is huge form of self-abuse. The reasons listedRead MoreChild Abuse Prevention And Treatment Act1017 Words   |  5 Pagesin the news media everyday reporting missing children, sexual abused children or children killed at the hands of the parents. Every parent or caregiver at some point in time get upset, disappointed, or exhausted, but should they result in hurting our children. There are far too many children unprotected in the world today, unexplained and often the intervention too late. Abuse and maltreatment of children have similar faces that may go unknown, silent or unseen. Is child abuse different

Genealogy Basics

Portrayed as Evil was He - 800 Words

Portrayed as Evil was He In the book â€Å"In Cold Blood† we meet Perry Edward Smith one of the men accused of killing the Clutter family. Perry is a unique man for how he see the world and how the world sees him. Although the townspeople and those who had heard of the murder only saw Parry as a murder. There is however one man who sees Perry more than he appeared to be and that man was Truman Capote. Perry had an interesting life from how he was raised, becoming friends with Richard Eugene Hickock, to the murder of the Clutter family, all the way to Capote writing about him and the trail he and Dick must face. It was Capote who brought the idea that Perry was not a bad person persa but rather he made a mistake that has caused him to spend†¦show more content†¦Perry was no monster but the victim of some and the witness of true monsters. Perry would meet Richard (best known as Dick to most who knew him) while spending time in the Kansas State Prison, in Lansing Kansas. The two had created a bond that would only bring Perry’s worst out. While in prison Dick told Perry of a Family who had 10,000 dollars in a safe. When asked where he had heard this dick replied his former cellmate, Floyd Wells, who had worked as a farm hand for the family. It was After Dick was released in 1959 that the two decided to rob the Clutter family. When the two went the Clutter’s home and Ransacked the home they discovered there was no safe and no money. It was after the money was not found the killings began. Perry would say Dick had killed the two women yet, he would not sign his confession. The reason for this was that Perry had felt some sort of greiff for Dick’s Mother who he described as â€Å"a real sweet person.† However Perry would later say â€Å"I didn’t want to harm the man. I thought he was a very nice gentleman. Soft-spoken† about Mr. Clutter (Perry, pg. 244). These statements show Perry was not a bad person nor a psychopath for he felt remorse and was also trying to protect a man he thought was his friend. Though Perry may have been involved it is clear that Dick was the real leader in this, for Perry did not go to the farm without Dick, he wait for his leaders release. Not only did he wait for his release it was Dick who wouldShow MoreRelatedBook Report On The Japanese Tales 1508 Words   |  7 PagesIn the Japanese Tales, translated by Royall Tyler, the observation that snakes function as agents of karma is valid. In order to teach this Buddhist theme, snakes can be portrayed with a broad range of abilities and personalities to maintain a system of cosmic justice. Consequently, the imagery of snakes is seen as complex and paradoxical from tale to tale through their ways of delivering justices. 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Essay Trinculo in The Tempest by William Shakespeare

Trinculo in The Tempest by William Shakespeare In William Shakespeares The Tempest, Trinculo is a minor comic character whose main ambition is to align himself with whomever is the perceived leader in any situation he finds himself in. He is an intrinsically sociable person, and he gains whatever social rank he can through positioning himself in accordance with those around him, but never seeks to be the leader. In this way, he is the perfect jester, always seeking to stand by the kings side. The trio of Trinculo, Stephano, and Caliban is formed in Act II, scene ii, when first Trinculo, and then Stephano, make their first appearances in the play. When Trinculo comes onstage in line 19, he believes he is†¦show more content†¦However, Trinculos confidence in his position with Stephano is shattered in the trios next scene in Act III, scene ii. Here we see a reversal in the relationship as Caliban works to usurp Trinculos position with Stephano. A power struggle between Caliban and Trinculo evolves comically, with Caliban temporarily achieving the top position next to Stephano, symbolized first by Stephano warning Trinculo to run into no further danger. Interrupt the monster one word further and, by this hand, Ill turn my mercy out odoors and make a stockfish of thee (II.ii.59-61), and then by his beating him when Stephano mistakenly believes Trinculo called him a liar. At this point in the play, Trinculo shows a rare moment of independence and courage when he fights back, telling Stephano, I did not give the lie. Out o your wits and hearing too? / A pox o your bottle! This can sack and drinking do. / A murrain on your monster, and the devil take your fingers! (III.ii.67-69) But Trinculos spurt of independence is short-lived, because Stephano restores the promise of fellowship by saying, Monster, I will kill this man. His daughter and I will be king and queen – save Our Graces! – and Trinculo and thyself shall be viceroys. Dost thou like the plot, Trinculo? (III.ii.94-96) Trinculo eagerly falls back intoShow MoreRelated Essay on the Roles of Trinculo and Stephano in The Tempest863 Words   |  4 PagesThe Roles of Trinculo and Stephano in The Tempest      Ã‚  Ã‚   Trinculo and Stephano have two major roles in The Tempest - comic relief and the theme of exploration. Because of this double nature to their characters, they are more important than they initially appear.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Tempest is a comedy. The play may not seem to fit into the category of comedy as it exists today; but in the 17th century comedy was very different. Certainly, The Tempest would never be confused with a modernRead MoreThe Elizabethan Era1595 Words   |  6 PagesElizabethan Era, theater was being taken to new heights and the unexpected was taking place frequently. Queen Elizabeth had a love for the arts, especially theater written by Shakespeare. 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Strategic Management Assignment free essay sample

Sabah International Dynamic Management (SIDMA) College is a private higher learning institution offering more than twelve academic programs from various faculties such as the Faculty of Education and Social Sciences (FESS), Faculty of Business Administration (FBA) and the Faculty of Hospitality and Tourism Management (FHTM). The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centres in East Malaysia running UNITAR and several of its own academic programs. First established in Sarawak in 1998, the college, formerly known as Institut Pengurusan Dinamik Seminar (IPDS) extended its operation to the land below the wind or Sabah in 2002. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 square feet and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 square feet City Campus at Bundusan Commercial Centre. Aimed at achieving its mission of producing a knowledgeable, skilful and competitive individual, the college is committed to equip its students with quality knowledge and skills through the provision of excellent learning facilities and educational support services. Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Vision and Mission Vision Sabah International Dynamic Management College (SIDMA COLLEGE) aims to become a leading and recognized private educational institution in providing quality education and training towards producing knowledgeable, skillful, and competitive individuals who contribute to personal and societal wellbeing. Mission Sabah International Dynamic Management College (SIDMA COLLEGE), mission is to equip students with quality knowledge and skills that meet their personal growth needs and the expectations of chosen profession and industry through the provision of excellent learning opportunities and educational support services. Key people in the business Dr. Morni is Board Chairmain of SIDMA COLLEGE SABAH and SARAWAK. He was born in Miri in 1956. His education spans several schools in Sarawak and culminated in St. Joseph Secondary School, Kuching, where he completed Form Five in 1973 and on to KolejTunTuanku Haji Bujang in Miri for the Form Six Upper in 1975. Dr. Morni has a Chartered Institute of Transport (CIT) qualification as well as the Advanced Diploma in Transport Studies from the University of London. He went on to Scotland to do the MBA from Stirling University. His last achievement is by completing his Ph. D in Entrepreneurship from Stirling University, Scotland in 1990. He now runs his own private institution of higher learning, SIDMA College, which has two branches, one in Kuching andother in Kota Kinabalu, both in East Malaysia. This institute runs degree programmed for UniversitiTun Abdul Razak, UNITAR. He is married and has 5 children. Nature of Business SIDMA College consists of four different universities which operate under one management. SIDMACollege primary business circling around educations aspect which they delivery knowledge to the student that need it. They mission was to find profit as a second priority where they put student achievement as their importance aim. Target Market Youngster that want to continue their studying, especially expiration students SPM and STPM level. Besides that, SIDMA College also a place for continued a study among the employed. For example is teacher. External factors affect the business 1. Economic Factors Economic factors have direct impact on the potential attractiveness of various business ventures. For example is, SIDMA COLLEGE SABAH student were get financial assistance such as PTPTN Education Loan. PTPTN is a special board established under the auspice of the Ministry of Education with the objective of offering educational loans to all eligible Malaysian students pursuing tertiary studies from selected institutions of higher learning in the country. UniversitiTun Abdul Razak has been included in the list and the facility is meant for both Bumiputra and non-bumiputra students. All undergraduate students of UniversitiTun Abdul Razak are eligible to apply for this loan. Although there is a small fee charged on the principal amount, the loan is repayable over twenty years upon graduation and employment of the students. Second is, Sponsorship. Sponsorship is Apart from the various loans available, there are several state agencies that offer direct sponsorships to students from the respective states, including the various State Education Foundations (YayasanPendidikanNegeri). 2. Technological Factors Technology is a business enabler that has revolutionary impact on the actual conduct of business. It contributes to achieving desired business productivity and efficiency. The Internet serves as a good example; what used to be impossibility in instantaneous global communication has become a cold reality and an urgent necessity for every business in order to succeed. Another good example of enabling technology application in SIDMA COLLEGE refers to the advancements in superconductivity systems, which increase the power of electrical products by lowering resistance to current. These improvements revolutionize business operations, especially in transportation, utility, healthcare, electrical, and computer industries. 3. Competitive Factors An equally important part of external assessment is identifying rival firms and ascertaining their strengths, weaknesses, capabilities, opportunities, threats, objectives, and strategies. Good competitive intelligence in business. Weaknesses of competitors can signify external opportunities, while major competitive strengths can mean key external threats. The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors; the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centre in East Malaysia running UNITAR and several of its own academic programs. 4. Social Factors The social component of strategic analysis related to assessing the social, cultural, demographic, and environmental profiles of addressable markets. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 sqft and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 City Campus at Bundusan Commercial Centre. The position next to the main road of Bundusan s easier to public to find this college Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Political Factors The complexity of todays political landscape is exactly the reason why strategists now spend more time anticipating and influencing public policy actions. SIDMA COLLEGE make sure that they have more time meeting government officials, attending government-sponsored conferences, rendering public speeches, issuing press releases, and becoming visible in trade groups, industry associations, and other congregations where updated political developments can be learned. Summary of external analysis findings in an appropriate: Key external factors Opportunity Weight Ranting Weight Score Have direct impact on the potential attractiveness of various business ventures 0. 08 3 0. 24 Achieved desired business productivity and efficiency 0. 10 2 0. 20 Create relationship with government official 0. 11 2 0. 22 Provide various of activity provide by University Tunku Abdul Razak 0. 09 1 0. 09 Learning other social, cultural, and demographic 0. 12 4 0. 48 Key external factor Threats Weight Ranting Weighted Score Pay back loan to the PTPTN 0. 15 4 0. 6 Outlet campus have pretty much independence with main campus of University Tunku Abdul Razak 0. 12 3 0. 36 The technology not really advance 0. 13 3 0. 39 There are so many competitive with other University 0. 10 3 0. 3 Total 1. 00 2. 88 INTERNAL FACTORS OF SIDMA COLLEGE. Internal factor can be defined as the inner strengths and weaknesses that an organization exhibits. Internal factors can strongly affect how well a company meets its objectives, and they might be seen as strengths if they have a favorable impact on a business, but as weaknesses if they have a deleterious effect on the organization. 1. Management Since SIDMA College is a not government organization, the management are choose by interviewing by the HRM Department and mostly the employees come from other district of sabah and west Malaysia state. The number of employees at the SIDMA College is a total of 35. This amount is equal to educational organizations that operate in rural areas. Segregation of duties is accordance with sub-units facilitates the organization to operate properly. Most workers in this organization have the education background of diploma, degree and master programs. 2. Location SIDMA College is located about 7 minutes from Donggongon town and about 15 minutes from Kota Kinabalu, SIDMA College City Campus in Bundusan Commercial Centre is easily accessible within the vicinity of the Beverly Hills Commercial centre, a strategically located campus with close proximity to book shops, food outlets, bank, budget hotel, supermarket and the residential area with easily available hostel accommodation for students. 3. Finance/Accounting Since SIDMA College is not a government organization, the financial are control by the financial department which under Pn. RukidahRuddin the head of department of finance and it is classified for us to do the analysis but using observation method, we noticed that the organization is fully used the financial given such as by having sufficient working capital. 4. Structure (Operation) Organizational structure in SIDMA College is categorize into several units departments such as Financial Department, Academic Department, Human Resources Department, IT Department Media, Resources Centers and Property Admin Department . This plan is a strategic management tool that has been developed by management itself so that the organization can perform well in their work environment. 5. Management Information System The MIS unit in the SIDMA College is not really good than the others university but the effect is big in this College because the use of technology for the organizational to operate easily such as communication and internet. The main purpose of MIS in the organization is to improve performance by improving the quality of managerial decisions and thus the organization fully uses MIS to make a decision. The using of system like UNICE, it’s really helps students to communicate directly to the course leader and to the other classmate in order to reduce time spend. Summary of internal analysis findings in an appropriate: Key internal factors Strength Weight Ranting Weight Score All employees have a good education background 0. 10 1 0. 10 Organizational structure is divided into smaller units to facilitate the business proses 0. 12 3 0. 36 Multi-racial culture and religion at workplace 0. 13 2 0. 39 Management are well trained and develop 0. 15 1 0. 15 Key internal factor Weakness Weight Ranting Weighted Score SIDMA is still indevelopment process 0. 14 4 0. 56 Location of organizations still not very well known 0. 12 3 0. 36 Still not enough facilities in the building 0. 10 4 0. 40 Financial is controlled by themselves, not enough support in financial 0. 14 2 0. 28 Total 1. 00 2. 60 CONCLUSION. In conclusion, Sabah International Dynamic Management (SIDMA) College shows excellent initiatives in order to carry out its’ mission to produce a knowledgeable, skillful and competitive individual as aforementioned. This is to make sure that SIDMA College is par with the other college which offers the same courses. Aiming to equip its students with quality knowledge and skills through the delivery of excellent learning facilities and educational support services, SIDMA College shows great strategic management which focus on strategic consistency between the organization and its environment. Moreover, provision of excellent facilities will ensure SIDMA College to be one of the promising colleges chosen by most youngsters to be their platform especially those who want to further their study. Nurturing its students with quality knowledge, communication skills as well as soft skills that meet the student’s personal growth needs will ensure its students to be ready to face the real job world. Nowadays, the real world it’s a very challenging working place so it’s a job well done by SIDMA College’s management who sees that it’s a must to prepare the youngsters with good quality knowledge and identify the true purpose of this organization and the plans and actions need to be taken in order to achieve its’ mission. Thus, this set of managerial decisions and actions had determined the long term performance of SIDMA College and continue to provide learning opportunities to youngsters. Apart from that, SIDMA College also showed a good strategy evaluation and choice where it scan and highlight all relevant aspects that affect its ‘organization whether it is external or sector-based. For example, upgrading it’s’ facilities for better performance and conducive learning environment to ensure its students receive all the decent quality of information during lecture. Strategic implementation such as great organizing by choosing a suitable geographical structure also allows SIDMA College to be one of the best colleges in Sabah. Providing its students with financial assistance and sponsorship which is one of the benefits offer by SIDMA College which give great opportunities especially students who have financial difficulty. Last but not least, systematic strategic management of SIDMA College has made this college standing par with other colleges and in the near future, SIDMA College might expand abroad and provide more learning opportunities to the youngsters out there. Thus, SIDMA College needs to have a strategy on how it expects to outperform its competitors by upgrading the current facilities and marketing strategy. SUGGESTION. Build Franchise in State Joint Venture With Government Key factor Weight AS TAS AS TAS Opportunities 1. Have direct impact on the potential attractiveness of various business ventures. 2. Achieved desired business productivity and efficiency. 3. Create relationship with government official. 4. Provide several of activity provide by university Tunku Abdul Razak. 5. Learning other social, cultural, and demographic. Threat 1. Pay back loan to the PTPTN. Outlet campus has pretty much independent with main campus of university Tunku Abdul Razak. 3. The technology not really advances. 4. There are so many competitive with other university. Total Strength 1. All employees have a good education background. 2. Organizational structure is divided into smaller units of facilities the business process. 3. Multi-racial culture and religion at workplace. 4. Management are well trained and develop. Weakness 1. Sidma is still in development process. 2. Location of organization still not very famous. 3. Still mot enough facilities in the building. This is because the strategy used now is not quite effective because almost all management issue need to be informed to the main campus. Therefore, with the brand new franchise that being made here, the management will run smoothly and more reliable. We hope that this strategy confluence of organizations is likely to compete with other not only IPTS but also IPTA like UMS. We are hoping that our specific objectives can be used by the SIDMA College. The objective of this strategy is accordance with the vision and mission studies of SIDMA College. The use of a new strategy to improve management development is the best strategy for an organization like SIDMA College in the mature stage. This strategy can be applied by the cooperation with the government to give full support on approval to the main campus to build their own franchise in Sabah. Officers, staff and lecture also students should work together on improving the management of existing and they have to make quality improvement and educational services in producing more quality graduated student rather than quantity of graduated of student. ACTION PLAN. Our marketing strategies are preparing action plans for all media advertisement and road shows. For example is through print media, through technology like radio and television and internet, flyer and through phone advertising. 1. Print Media Certain forms of print media allow for a high level of target marketing. Magazines, for example, tend to be highly specialized, so ads can be developed to appeal to a specific readership. For example, target market is parent. It to attract parent so that they can pursue their children to continue their study here. In additional, through these methods it is the lowest cost depends the other advertisement. 2. Technology a) Radio Many are posting advertisements thru the radio because of its multiple benefits in terms of effectiveness, coverage, and cost. There are several forms of mass media that people use as their avenue in promoting this campus. And so if you would care to analyze, advertisements as well as radio shows are very much appreciated in far flung areas. That is why our marketing team would really take time and invest on putting up advertisements thru radio. Aside from those logical reasons why people patronize radio and the shows transmitted thru it, there are also benefits from using radio advertisements. Plus, it can be repeated over and over again in an evenly manner throughout the day but still it’s only for a lower cost comparable to television and newspaper ads. Radio advertising is also beneficial to the campus because whatever it is that is heard by an individual thru the radio may be easily transmitted or shared to other people who are not necessarily listening to the radio at that moment. That way, ideas from the radio may be passed on faster by mouth, given only one person among a line of people has listened to the advertisement. b) Television Market Coverage and Cost Effectiveness: Almost everyone watches television once in a while. This is why television makes it possible to reach a large audience. Captivity and Attention: Viewers that are watching their favorite programs are usually exposed to thousands of advertisements a year. TV advertisements have a tremendous effect on consumers just by repetition and exposure of catchy jingles and slogans. Creativity and Impact: One of the biggest advantages of using television as a media is the fact that it provides one with the opportunity for presenting the advertising message. This media vehicle is ideal when you need to demonstrate your product or service. It offers great flexibility in the fact that you can combine interaction of the sight and sound. c) Internet The internet, which has literally eliminated boundaries for communication has also given birth to a host of businesses. Online advertising is one such example, which makes use of internet to market and promote campus to consumers The Internet facilitates true two-way communication in advertising messages. By placing interactive ads on the Internet, marketers can use surveys, comments and usage statistics to fine-tune their campaigns midstream and maximize their effectiveness. 3. Others Method a) Flyers The purpose of these flyers is to promote the campus and to create image between the people of its existence. They are distributed to different people and to the present clients in order to make them more aware about the campus. They are distributed on the streets, left in postboxes or sent by mail. They hold information about the company, its business, products and services and contact details. b) Phone Advertising through SMS The efficiency and real time tracking of information makes mobile phone marketing much easier than other advertising. It able to reach a much wider audience due to the nature of mobile devices and how people use them. With GPS, location based messaging, device detection and geographic locating on mobile devices, the data gathered can be enormously useful. The user has direct and personalized mobile phone marketing sent to them. This makes their advertising more likely to be effective; being that it is specifically geared towards their searches. RESEARCH METHODLOGY. The chosen method for collecting information on our assignment is interview session where my group had interview Madam Izah Bt. Mulihin (deputy district education officer) at the organization itself in order to found the background of the organization and investigate the external and internal factor that affect the organization. The interview session doesn’t take too much time because the area that we choose is well known to us. Here we attach our evidence on interviewing sessions.

Case Study Solution and Lecture Notes about Tesla Motor Inc

Question: Case Study onTesla Motor Inc. Answer: Executive Summary: In the Electric Vehicles market, Tesla Company has established itself as the market leader. The main reason for it to lead the market is due to the intense innovation and updated technology. In order to control the market of EV the company has brought some luxury design cars in the market so that it helps in the development of the core values, which would be helping them to compete them with the hybrid vehicles and electronic market. The strategy that is deployed by the company Tesla would be helpful in gaining a wide market share, gaining of brand loyalty and earning of the profit through the new program in Australia. The company Tesla wants to develop a car of the entry level that us affordable by the customers. The name of the car model is Model 3. This electric powered car company is designed for the younger generation of Australia during 2016-2017. The company should be keeping in mind the budget when making decision to cover the target market. This will help in getting more num ber of customers who are able to purchase the electricity-enabled vehicle. To promote brand loyalty, a number of programs have been designed. This type of programs will be helpful in providing the option to purchase for the through Amplify your Ride and Test Drive Campaigns. The marketing campaigns have been based on the advertising through the websites, magazines, public relation and through the direct form of marketing. In the coming half a decade, the demand for Model 3 is going to rise with the rise in the market. The company Tesla wants to explore the Australian market and earn the maximum level of profit. Background of the Company: About Tesla Motors: Martin Eberhard and Marc Tarpenning founded the company Tesla in 2003. After this, there was massive expansion by the company. The revenue increased by almost 2.44 billion dollars and the gross profit of the company is 456.26 million dollars when the company went public in the year 2010. The name of the company pays homage to the inventor Nikola Tesla who has created the induction motor and the alternating current power. It was only through the intelligence and the brilliance of Nikola Tesla that the company was able to bring about quality products. The company believes that the customers will increasingly prefer stylish transportation and eco friendly products. Figure: Logo of Tesla Motors Products that are sold by Tesla Motors: Some premium models are sold under the brand name of Tesla Motors. The car that is leading in sells is the Model S. The other models that are in demand are Roadster and Model X. The company Tesla Motors is trying to capture the market of Australia through the sale of Model 3, which is going to be on sale in the 2016-2017 (Kotler Keller, 2012). Figure: Electric Vehicle by Tesla Motors Mission and Vision of Tesla Motors: The mission of the company Tesla is that they wants to offer the most extraordinary experience while also gathering the feedback from the customers so that this would help in achieving operational efficiency , control over the inventory cost , warranty services and development of the brand of Tesla Motors. Tesla Motors must not treat the use of the electric cars as the sacrificial mode of transport. There is a good coordination of the automotive world and technology, which helps in describing the car image as step towards the performance and efficiency. The company Tesla Motor visions that there should be 100% electric enabled cars which would be helpful in reflecting a strong future as is would be creating an eco friendly environment. They are trying to propagate the message that the electric cars are the best alternative to the fuel enabled cars. Objectives of marketing by Tesla Motors: The marketing objectives that are followed by Tesla Motors are as follows: Generation of a greater demand needs to be made by the company Tesla and also helps in the generation of leads for the marketing team The company Tesla wants to make brand image and also wants to make the brand awareness among the new group of customers There is a need for the management of the customers through the loyalty and the customer referrals Encouraging the input of the customers through the development of the products Figure: Milestones of Tesla Motors Situational Analysis: Demand Analysis and Demographic structure in the Market: The male population is seen to demand more of the Tesla products than that of the female. The demand for the Roaster collection of Tesla is by the upper class business executives who are generally looking for the luxury form of cars. The down payment for this type of cars is 100000 dollars, which cannot be afforded by the common person. There is a huge demand for the electricity-enabled cars in Australia as they are getting more eco friendly (Lamb, Hair, McDaniel, 2013). The model S of the company is priced at 70k dollars. The customers are the tech savvy individuals who prefer eco friendly products. They are the ones with the higher levels of income. SWOT Analysis: Strength Weakness The cost will be low with the outsourcing of the secondary component, which would help in keeping the cost low and helps in the advancement of technology. This will help in developing a strong R and D. There is a lean management system where the workers they are able to work in the small and decorated offices. This would make the decision making more simplified and helps in the building of trust between the employees and the managers There is a strategic relationship of the company with the with the companies like Panasonic , Toyota Motors and Daimler which is seen to benefit both the companies The company Tesla faces the problem of liquidity. Even though there has been a huge sales of Model S in 2013 but there has been a a significant loss due to high amount of debt , low demand from the clients and lack of controlling the costs. The capacity of manufacturing is limited, which is a reason that it would not be able to meet the customer demand in the future. There is shortage of lithium cell batteries. There is no strong history of company Tesla unlike that of the Ford and GM company. Opportunities Threats The most important change involves the benefits from the use of the electric cars and the growing concerns related to the environment. The company Tesla would be able to grow with additional subsidy from the government There are a number of sellers of electric vehicles who are seen to provide quality cars at a much affordable rate. The competitors they are able to provide the hydrogen technology based powered vehicles. Competitiveness in the Australian Market: The following table reveals the four competitors in the Australian Electric Vehicle Car market: General Motors Toyota General Motors provide a significant threat to the company Tesla Motors. The company they have planned to enter the small premium market through the price range of 30000 dollars Volt Car, which is introduced by GM, is not completely an electric car but it is planning to enter the market of Electric Vehicles. The car design would be including 40 miles of the battery powered driving before there is recharge of the battery by 1.0L turbo gas charged engine. In the high way , the range of volt would increase by 640 miles. There is the availability of the hybrid technology that would help in the entry into the electric car market and the plug in hybrid. The company is already based in Japan and has entered into the Australian market with the hybrid technology The company offers a larger battery pack and home charging stations for Prius . Prius model is a full electronic version of Prius The above strategy would be helpful in providing the electric version of the sedan at the different possible prices BMW Daimler Ad The main competitors of Tesla include the BMW that helps in providing a continuous effect in the luxury, low consumption, high performance, and low emission in the auto market (Moutinho Huarng, 2013). There would be electric sales in the years to come in the market at a very competitive rate. The version of i3 is the product that will be fully enabled electronic vehicles so that there is individual mobility The models of BMW would be having structure and design with electronic motor designed by the company (Lee Carter, 2012). The product Mercedes Benz B class will be on sale in the Australian market (Mullins Walker, 2013). The system that charge and run the B class will be shared by SLS AMG Coupe E cell The vehicles that are manufactured by the company Mercedes Benz would not require any type of fuel cost and along it covers longer distance The company has collaborated with Tesla for sharing the battery technology and electric motor (Paliwoda, Andrews, Chen, 2012). Promotional marketing Budget: Types of Marketing Amount devoted for marketing (total 1 billion USD) Advertising 30,00,00,000 USD Sales Promotion 20,00,00,0300 USD Public Relations 10,00,00,000USD Direct Marketing 40,00,00,000USD Analysis of Sales: The sales of the electric cars of Tesla Motors increased from 100% to 360% in the previous year. With the technology advancement, there will be batteries that are more efficient and there will be more stations for charging the cars (Scholz, 2014). The demand for the electric car has increased s there has been a rise in the price of the petroleum products (Paliwoda, Andrews, Chen, 2013). With the greater demand for the electric products as it is environmentally safe as no pollution is emitted through it. There is a need for the company to segregate the customers, as there is a greater demand for the products of electric cars. The cars did not appeal the younger generation as this was based on the poor level of performance (Peter Donnelly, 2013). The figure below helps in showing the trends of the vehicle sales , electric car sales and hybrid car sales in the market. Target marketing: The company Tesla Motors to grow at present and the near future must be to expand in the target market in Australia so that it can reach more number of customers in the market. The customer that is of the main target by the company is younger generation of Australian i.e. the age group of mid 20s to the early 40s, the working adult population who belong to the middle class. The facility of the company increased with the increased level of production. The main target market is the younger professionals who are looking for cars that are luxury base but within a sufficient budget. The data by NADA has shown that the average sell price is around 30000 dollars, which would help in reflecting the customers who would not want to spend on the cars (Weinstein, 2014). Marketing Position Analysis: The company Tesla Motors wants to sell the car models at the entry level, which would include luxury and added benefits from the electric model while the performance is not lost. There is lower level of design and performance by the electric cars as it is not deemed to be perfect by the younger buyers. With the entry of the company, Tesla Motors in the Australian market the focus would be to change the design and technology (Jolibert, 2012). The luxury car price is fixed at the range of 30000 dollars, which would help in the development of a full electric car system, which would be attracting more number of buyers who would looking for luxury cars of the entry levels. The zero emissions is the added advantage of electric cars. The customers they would also be saving more amount of money. Marketing promotion objectives and the strategies for 2016-2017: The marketing plan of Tesla Motors involves capturing of a large amount of market share in Australia in 2016-2017. The company wants to increase the market share by more than 20%. It wants the brand to be recognised by the younger generation of Australia, which would also increase the loyalty of the brand. The primary and the secondary researches by the company have shown that there is a greater demand for the affordable luxury cars by the younger professionals (Hutt Speh, 2014). The surveys have shown that electric cars quoted at the price of 40000 dollars with a rebate tax would be reducing the price of the cars to around 32500 dollars. The consumers they will be able to reduce their cost of the fuel with the purchase of electric enabled vehicles. Promotional Strategies: Loyalty Programs: The company Tesla Motors wants its customers to be safe and comfortable in their vehicles. The aim of the company is to provide a safe and comfortable driving through the reliable vehicle. The loyalty program of the company Tesla will make the customers family to enjoy the added bonus while being the customer of Tesla. With the special promotion of the product, the customers who already own a car under Tesla will be buying another one for the family so that it can receive an instant off 2000 dollars in a car, a year of free service, which also includes the unlimited service ranger appointments. The four-year program will be applicable for the promotion by the company, which would be applicable after the end of the first year, which would be giving coverage of 5 years. Test Drive Campaigns: The company Tesla wants to spread the awareness of the brand through the Test Drive Campaigns. The test drives will be conducted in the selected cities of Australia. The cities that would be targeted are Brisbane, Perth , Queensland and Melbourne. The sales would be heavy in the selected cities. There would be teams who would be promoting the vehicles in the selected cities (Hutt Speh, 2013). The company would be bearing the cost of lodging and food through the entire campaign. Social Media and Websites: The websites and the social media sites would be used for the campaigning of the upcoming model. The use of social would help in the promotion of the events through the websites (Zimmerman Blythe, 2013). The advertisement will be displayed in the home page so that there is maximum exposure of the model on the website. Google Advertising: The company Tesla Motors to promote the products through the use Google Ad words. This type of advertising will help in target advertising. The company advertises with the pay per click model. This will ensure higher traffic in the websites. Each click that is made by the customers will be leading to the official website of the company. This would be creating a secondary affect on Tesla. With the each customer visiting the website there would be brand awareness which would lead to increasing sales. There will be tracking of the conversion rate which will be helpful in determining effectiveness of the program (Homburg, Krohmer, Kuester, 2013). With the specific goals in mind, defining the keywords that the company Tesla is associated to and setting up of the budget for conversion. There will be higher conversion rates with Good Ad Words. Conclusion: The company Tesla Motors after entering into the market of Australia has to face a very competitive market as there are many sellers in the in the market of the electric vehicles . The companies General Motors, Mercedes, BMW and Ford will dominate the electric vehicle market. 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