Strategic Management Assignment free essay sample

Sabah International Dynamic Management (SIDMA) College is a private higher learning institution offering more than twelve academic programs from various faculties such as the Faculty of Education and Social Sciences (FESS), Faculty of Business Administration (FBA) and the Faculty of Hospitality and Tourism Management (FHTM). The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centres in East Malaysia running UNITAR and several of its own academic programs. First established in Sarawak in 1998, the college, formerly known as Institut Pengurusan Dinamik Seminar (IPDS) extended its operation to the land below the wind or Sabah in 2002. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 square feet and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 square feet City Campus at Bundusan Commercial Centre. Aimed at achieving its mission of producing a knowledgeable, skilful and competitive individual, the college is committed to equip its students with quality knowledge and skills through the provision of excellent learning facilities and educational support services. Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Vision and Mission Vision Sabah International Dynamic Management College (SIDMA COLLEGE) aims to become a leading and recognized private educational institution in providing quality education and training towards producing knowledgeable, skillful, and competitive individuals who contribute to personal and societal wellbeing. Mission Sabah International Dynamic Management College (SIDMA COLLEGE), mission is to equip students with quality knowledge and skills that meet their personal growth needs and the expectations of chosen profession and industry through the provision of excellent learning opportunities and educational support services. Key people in the business Dr. Morni is Board Chairmain of SIDMA COLLEGE SABAH and SARAWAK. He was born in Miri in 1956. His education spans several schools in Sarawak and culminated in St. Joseph Secondary School, Kuching, where he completed Form Five in 1973 and on to KolejTunTuanku Haji Bujang in Miri for the Form Six Upper in 1975. Dr. Morni has a Chartered Institute of Transport (CIT) qualification as well as the Advanced Diploma in Transport Studies from the University of London. He went on to Scotland to do the MBA from Stirling University. His last achievement is by completing his Ph. D in Entrepreneurship from Stirling University, Scotland in 1990. He now runs his own private institution of higher learning, SIDMA College, which has two branches, one in Kuching andother in Kota Kinabalu, both in East Malaysia. This institute runs degree programmed for UniversitiTun Abdul Razak, UNITAR. He is married and has 5 children. Nature of Business SIDMA College consists of four different universities which operate under one management. SIDMACollege primary business circling around educations aspect which they delivery knowledge to the student that need it. They mission was to find profit as a second priority where they put student achievement as their importance aim. Target Market Youngster that want to continue their studying, especially expiration students SPM and STPM level. Besides that, SIDMA College also a place for continued a study among the employed. For example is teacher. External factors affect the business 1. Economic Factors Economic factors have direct impact on the potential attractiveness of various business ventures. For example is, SIDMA COLLEGE SABAH student were get financial assistance such as PTPTN Education Loan. PTPTN is a special board established under the auspice of the Ministry of Education with the objective of offering educational loans to all eligible Malaysian students pursuing tertiary studies from selected institutions of higher learning in the country. UniversitiTun Abdul Razak has been included in the list and the facility is meant for both Bumiputra and non-bumiputra students. All undergraduate students of UniversitiTun Abdul Razak are eligible to apply for this loan. Although there is a small fee charged on the principal amount, the loan is repayable over twenty years upon graduation and employment of the students. Second is, Sponsorship. Sponsorship is Apart from the various loans available, there are several state agencies that offer direct sponsorships to students from the respective states, including the various State Education Foundations (YayasanPendidikanNegeri). 2. Technological Factors Technology is a business enabler that has revolutionary impact on the actual conduct of business. It contributes to achieving desired business productivity and efficiency. The Internet serves as a good example; what used to be impossibility in instantaneous global communication has become a cold reality and an urgent necessity for every business in order to succeed. Another good example of enabling technology application in SIDMA COLLEGE refers to the advancements in superconductivity systems, which increase the power of electrical products by lowering resistance to current. These improvements revolutionize business operations, especially in transportation, utility, healthcare, electrical, and computer industries. 3. Competitive Factors An equally important part of external assessment is identifying rival firms and ascertaining their strengths, weaknesses, capabilities, opportunities, threats, objectives, and strategies. Good competitive intelligence in business. Weaknesses of competitors can signify external opportunities, while major competitive strengths can mean key external threats. The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors; the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centre in East Malaysia running UNITAR and several of its own academic programs. 4. Social Factors The social component of strategic analysis related to assessing the social, cultural, demographic, and environmental profiles of addressable markets. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 sqft and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 City Campus at Bundusan Commercial Centre. The position next to the main road of Bundusan s easier to public to find this college Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Political Factors The complexity of todays political landscape is exactly the reason why strategists now spend more time anticipating and influencing public policy actions. SIDMA COLLEGE make sure that they have more time meeting government officials, attending government-sponsored conferences, rendering public speeches, issuing press releases, and becoming visible in trade groups, industry associations, and other congregations where updated political developments can be learned. Summary of external analysis findings in an appropriate: Key external factors Opportunity Weight Ranting Weight Score Have direct impact on the potential attractiveness of various business ventures 0. 08 3 0. 24 Achieved desired business productivity and efficiency 0. 10 2 0. 20 Create relationship with government official 0. 11 2 0. 22 Provide various of activity provide by University Tunku Abdul Razak 0. 09 1 0. 09 Learning other social, cultural, and demographic 0. 12 4 0. 48 Key external factor Threats Weight Ranting Weighted Score Pay back loan to the PTPTN 0. 15 4 0. 6 Outlet campus have pretty much independence with main campus of University Tunku Abdul Razak 0. 12 3 0. 36 The technology not really advance 0. 13 3 0. 39 There are so many competitive with other University 0. 10 3 0. 3 Total 1. 00 2. 88 INTERNAL FACTORS OF SIDMA COLLEGE. Internal factor can be defined as the inner strengths and weaknesses that an organization exhibits. Internal factors can strongly affect how well a company meets its objectives, and they might be seen as strengths if they have a favorable impact on a business, but as weaknesses if they have a deleterious effect on the organization. 1. Management Since SIDMA College is a not government organization, the management are choose by interviewing by the HRM Department and mostly the employees come from other district of sabah and west Malaysia state. The number of employees at the SIDMA College is a total of 35. This amount is equal to educational organizations that operate in rural areas. Segregation of duties is accordance with sub-units facilitates the organization to operate properly. Most workers in this organization have the education background of diploma, degree and master programs. 2. Location SIDMA College is located about 7 minutes from Donggongon town and about 15 minutes from Kota Kinabalu, SIDMA College City Campus in Bundusan Commercial Centre is easily accessible within the vicinity of the Beverly Hills Commercial centre, a strategically located campus with close proximity to book shops, food outlets, bank, budget hotel, supermarket and the residential area with easily available hostel accommodation for students. 3. Finance/Accounting Since SIDMA College is not a government organization, the financial are control by the financial department which under Pn. RukidahRuddin the head of department of finance and it is classified for us to do the analysis but using observation method, we noticed that the organization is fully used the financial given such as by having sufficient working capital. 4. Structure (Operation) Organizational structure in SIDMA College is categorize into several units departments such as Financial Department, Academic Department, Human Resources Department, IT Department Media, Resources Centers and Property Admin Department . This plan is a strategic management tool that has been developed by management itself so that the organization can perform well in their work environment. 5. Management Information System The MIS unit in the SIDMA College is not really good than the others university but the effect is big in this College because the use of technology for the organizational to operate easily such as communication and internet. The main purpose of MIS in the organization is to improve performance by improving the quality of managerial decisions and thus the organization fully uses MIS to make a decision. The using of system like UNICE, it’s really helps students to communicate directly to the course leader and to the other classmate in order to reduce time spend. Summary of internal analysis findings in an appropriate: Key internal factors Strength Weight Ranting Weight Score All employees have a good education background 0. 10 1 0. 10 Organizational structure is divided into smaller units to facilitate the business proses 0. 12 3 0. 36 Multi-racial culture and religion at workplace 0. 13 2 0. 39 Management are well trained and develop 0. 15 1 0. 15 Key internal factor Weakness Weight Ranting Weighted Score SIDMA is still indevelopment process 0. 14 4 0. 56 Location of organizations still not very well known 0. 12 3 0. 36 Still not enough facilities in the building 0. 10 4 0. 40 Financial is controlled by themselves, not enough support in financial 0. 14 2 0. 28 Total 1. 00 2. 60 CONCLUSION. In conclusion, Sabah International Dynamic Management (SIDMA) College shows excellent initiatives in order to carry out its’ mission to produce a knowledgeable, skillful and competitive individual as aforementioned. This is to make sure that SIDMA College is par with the other college which offers the same courses. Aiming to equip its students with quality knowledge and skills through the delivery of excellent learning facilities and educational support services, SIDMA College shows great strategic management which focus on strategic consistency between the organization and its environment. Moreover, provision of excellent facilities will ensure SIDMA College to be one of the promising colleges chosen by most youngsters to be their platform especially those who want to further their study. Nurturing its students with quality knowledge, communication skills as well as soft skills that meet the student’s personal growth needs will ensure its students to be ready to face the real job world. Nowadays, the real world it’s a very challenging working place so it’s a job well done by SIDMA College’s management who sees that it’s a must to prepare the youngsters with good quality knowledge and identify the true purpose of this organization and the plans and actions need to be taken in order to achieve its’ mission. Thus, this set of managerial decisions and actions had determined the long term performance of SIDMA College and continue to provide learning opportunities to youngsters. Apart from that, SIDMA College also showed a good strategy evaluation and choice where it scan and highlight all relevant aspects that affect its ‘organization whether it is external or sector-based. For example, upgrading it’s’ facilities for better performance and conducive learning environment to ensure its students receive all the decent quality of information during lecture. Strategic implementation such as great organizing by choosing a suitable geographical structure also allows SIDMA College to be one of the best colleges in Sabah. Providing its students with financial assistance and sponsorship which is one of the benefits offer by SIDMA College which give great opportunities especially students who have financial difficulty. Last but not least, systematic strategic management of SIDMA College has made this college standing par with other colleges and in the near future, SIDMA College might expand abroad and provide more learning opportunities to the youngsters out there. Thus, SIDMA College needs to have a strategy on how it expects to outperform its competitors by upgrading the current facilities and marketing strategy. SUGGESTION. Build Franchise in State Joint Venture With Government Key factor Weight AS TAS AS TAS Opportunities 1. Have direct impact on the potential attractiveness of various business ventures. 2. Achieved desired business productivity and efficiency. 3. Create relationship with government official. 4. Provide several of activity provide by university Tunku Abdul Razak. 5. Learning other social, cultural, and demographic. Threat 1. Pay back loan to the PTPTN. Outlet campus has pretty much independent with main campus of university Tunku Abdul Razak. 3. The technology not really advances. 4. There are so many competitive with other university. Total Strength 1. All employees have a good education background. 2. Organizational structure is divided into smaller units of facilities the business process. 3. Multi-racial culture and religion at workplace. 4. Management are well trained and develop. Weakness 1. Sidma is still in development process. 2. Location of organization still not very famous. 3. Still mot enough facilities in the building. This is because the strategy used now is not quite effective because almost all management issue need to be informed to the main campus. Therefore, with the brand new franchise that being made here, the management will run smoothly and more reliable. We hope that this strategy confluence of organizations is likely to compete with other not only IPTS but also IPTA like UMS. We are hoping that our specific objectives can be used by the SIDMA College. The objective of this strategy is accordance with the vision and mission studies of SIDMA College. The use of a new strategy to improve management development is the best strategy for an organization like SIDMA College in the mature stage. This strategy can be applied by the cooperation with the government to give full support on approval to the main campus to build their own franchise in Sabah. Officers, staff and lecture also students should work together on improving the management of existing and they have to make quality improvement and educational services in producing more quality graduated student rather than quantity of graduated of student. ACTION PLAN. Our marketing strategies are preparing action plans for all media advertisement and road shows. For example is through print media, through technology like radio and television and internet, flyer and through phone advertising. 1. Print Media Certain forms of print media allow for a high level of target marketing. Magazines, for example, tend to be highly specialized, so ads can be developed to appeal to a specific readership. For example, target market is parent. It to attract parent so that they can pursue their children to continue their study here. In additional, through these methods it is the lowest cost depends the other advertisement. 2. Technology a) Radio Many are posting advertisements thru the radio because of its multiple benefits in terms of effectiveness, coverage, and cost. There are several forms of mass media that people use as their avenue in promoting this campus. And so if you would care to analyze, advertisements as well as radio shows are very much appreciated in far flung areas. That is why our marketing team would really take time and invest on putting up advertisements thru radio. Aside from those logical reasons why people patronize radio and the shows transmitted thru it, there are also benefits from using radio advertisements. Plus, it can be repeated over and over again in an evenly manner throughout the day but still it’s only for a lower cost comparable to television and newspaper ads. Radio advertising is also beneficial to the campus because whatever it is that is heard by an individual thru the radio may be easily transmitted or shared to other people who are not necessarily listening to the radio at that moment. That way, ideas from the radio may be passed on faster by mouth, given only one person among a line of people has listened to the advertisement. b) Television Market Coverage and Cost Effectiveness: Almost everyone watches television once in a while. This is why television makes it possible to reach a large audience. Captivity and Attention: Viewers that are watching their favorite programs are usually exposed to thousands of advertisements a year. TV advertisements have a tremendous effect on consumers just by repetition and exposure of catchy jingles and slogans. Creativity and Impact: One of the biggest advantages of using television as a media is the fact that it provides one with the opportunity for presenting the advertising message. This media vehicle is ideal when you need to demonstrate your product or service. It offers great flexibility in the fact that you can combine interaction of the sight and sound. c) Internet The internet, which has literally eliminated boundaries for communication has also given birth to a host of businesses. Online advertising is one such example, which makes use of internet to market and promote campus to consumers The Internet facilitates true two-way communication in advertising messages. By placing interactive ads on the Internet, marketers can use surveys, comments and usage statistics to fine-tune their campaigns midstream and maximize their effectiveness. 3. Others Method a) Flyers The purpose of these flyers is to promote the campus and to create image between the people of its existence. They are distributed to different people and to the present clients in order to make them more aware about the campus. They are distributed on the streets, left in postboxes or sent by mail. They hold information about the company, its business, products and services and contact details. b) Phone Advertising through SMS The efficiency and real time tracking of information makes mobile phone marketing much easier than other advertising. It able to reach a much wider audience due to the nature of mobile devices and how people use them. With GPS, location based messaging, device detection and geographic locating on mobile devices, the data gathered can be enormously useful. The user has direct and personalized mobile phone marketing sent to them. This makes their advertising more likely to be effective; being that it is specifically geared towards their searches. RESEARCH METHODLOGY. The chosen method for collecting information on our assignment is interview session where my group had interview Madam Izah Bt. Mulihin (deputy district education officer) at the organization itself in order to found the background of the organization and investigate the external and internal factor that affect the organization. The interview session doesn’t take too much time because the area that we choose is well known to us. Here we attach our evidence on interviewing sessions.